Why would you need a microsite? With so much data on the Internet these days, finding specific and relevant content can be difficult with a plethora of search results online. Businesses hope that users are being sent to their content, but what distracts many people is the way the information needs to be found. If visitors are led to a general website and find they need to navigate deep into the site to find what they are looking for, they will often get quickly frustrated and leave the site altogether.
Companies want their web visitors to find the information they’re searching for easily, especially if they have new products or services they want to feature. To simplify the navigation process, a microsite might be necessary. Microsites are smaller, condensed websites, separate from main websites, containing as many as three to five pages, and often serve as a portal to relevant content on a larger site. These sites inform users of a particular product, service or event, and are especially helpful for businesses with multiple services or vertical markets because they enable expansion into new markets without interfering with older, more familiar services.
Microsites often reside on a subdomain, or a subdivision of the main domain. Subdomains typically look like blog.ngccenters.com or brochure.sabreimagery.com. Subdomains acting as microsites allow businesses access to powerful SEO opportunities by providing inbound links to their main website. Using specific and relevant keywords for microsites can help potential clients easily find content and also help overall organic rankings. To make your search engine presence even more powerful, link a Google AdWords campaign to your microsite.
Before getting started, develop a clear strategy for your microsite:
- Set goals for each page
- Realize the objective of your customers (What are they looking for? Is a microsite necessary, or will a simple landing page suffice?)
- Avoid duplicating page content and keywords exactly on different pages of your microsite (doing this could hurt your SEO rankings!)
- Create unique, keyword-rich phrases and filter them throughout your content
- Link relevant content to other pages on your microsite and your main website
So, what are you waiting for? Contact us today to discuss building a microsite, landing pages or your Google AdWords campaigns. Don’t delay!