We’ve all seen our fair share of poorly made corporate videos. You know the ones we mean: The script is cliché; the volume never seems to be exactly right; and within a minute of viewing, your eyes are already glazed over! We are now ushering in the next generation of digital cinema, so be ready.
Poorly made corporate videos can result in viewers losing interest—well-made videos have the potential of attracting new customers and even going viral.
If you’re considering producing a corporate video for your business, it makes a lot of sense to know what is involved to produce a great one. Enter digital cinema and Sabre. Here are some things to consider:
Producing a corporate video starts with a creative vision. What do you want your video to achieve—reach potential clients or additional customers, publicity from the media, serve as an informational or instructional piece? What emotional response do you want viewers to walk away with?
Writing the video’s script, assembling a qualified team, procuring equipment, editing and marketing your video all require money. Make sure you establish a reasonable goal and budget before entering in to the creative process and production.
Producing a memorable production brief and script requires that your scriptwriters understand your vision and goals for the production to better help them stir an emotional response from your audience. Clear communication with everyone involved—including scriptwriters, directors, actors and financial backers—is imperative.
Assembling Your Team
Your video is only as good as the team behind it. Make it the best it can be by hiring a proven video production company that is well qualified to help you reach your goals for the video. Good companies will have the ability to build the team—including directors, videographers, writers, editors, stylists, crew, production equipment, etc. Everything to help you deliver your vision to video.
Good production companies will know what resources you’ll need—including the right cameras, lighting and sound, music, stock footage, and editing software to produce your desired video. Make sure the production company you hire has access to the necessary equipment and resources you’ll need to achieve your desired result.
Last, but not to be forgotten: the essential marketing strategy. In addition to promoting your video on social media like Twitter, Google+ and Facebook, adding videos optimized to platforms such as YouTube will help your corporate video procure additional views. And since you’ve now created a well-made video you can be proud of, consider showcasing it through an email marketing campaign and/or on your company website.