Since Ovations’ inception in the fall of 2005, Sabre has assisted in pioneering a comprehensive public awareness campaign, including the creation and national distribution of awareness literature for physician offices and the development of public service announcements for television and radio outlining the symptoms of ovarian cancer and how to support the search for a cure.
Commencing in January 2007, Sabre Digital Creative will be under contract as Ovations’ exclusive creative agency. With the foundation’s 2nd Annual Stuart Weitzman Fashion Show & Luncheon only months away, this year, Ovations is turning to Sabre to assist in complementing the event with a robust fundraising and awareness schedule. The support of high-profile companies such as McDonald’s and Neiman Marcus will help to bring increased awareness to the cause. Sabre will work with the Foundation and its partners in developing media packages to assist in promoting Ovations’ mission and establishing the organization as one of the leaders of women’s cancer charities.