Everyone knows how effective vehicle graphics can be for advertising. We have all been captivated by branded cars and trucks on the road, but what exactly is it that draws our eye to them? Could it be the intriguing graphics and striking imagery, the vivid colors or the attention-grabbing call to action? Chances are, it is all of those things! Now that you know why you love to spot those fun-looking vehicles while driving (with caution, of course!), here are a few tips on how you can apply this successful tactic to your marketing plan and turn a few heads yourself!
People are more inclined to notice bright, vivid colors over a muted neutral color scheme. Apply this concept to your vehicle wrap design. Successful graphics stand out and make people take notice of your ride! Colors say a lot about your brand, so make sure that the colors that you use in your branding and your vehicle graphic design accurately reflect the message you are looking to send. The message itself is equally as important, so make sure that the (brief) content in your design includes a call-to-action phrase that lets viewers know how they can get in touch with your business.
Know Your Body
Just like people, vehicles come in all shapes and sizes. From smart-car to 18-wheeler, any vehicle can have graphics applied to it, but it is important to know what kind of surfaces you are working with to plan and execute a successful wrap. Pay attention to every curve and divot on the vehicle in question. You will need to account for any texture, indents, hinges, openings, windows, and doors that may disrupt the design and the material. This requires extra attention to the design and file setup so that you can be sure that your wrap will fit perfectly over all of your vehicle’s curves and structures. Another point to consider is the choice of the vehicle to wrap. If you have the option to choose a specific vehicle type for your advertisement on wheels, go for something with a unique body style. You’ll attract that many more eyes!
Broaden Your Audience
According to the Outdoor Advertising Association of America, over 95% of Americans are reached by media that is targeting vehicle drivers and passengers. This means that your audience is much more expansive than your typical demographic for print or commercial advertisements. You are now showcasing your brand for all to see, and you can reach anywhere from 30,000 – 70,000 per day! That’s a huge bang for your buck! You should take this into consideration when designing your vehicle wrap, as you want to appeal to as broad of an audience as possible.
Limit Your Copy
The human brain can process images 60,000 times faster than words. You should strongly consider using imagery to help convey your brand and message and keep the copy to a minimum. Think of your vehicle advertisement as a moving billboard. The fewer words, the better. Be creative – come up with ways to communicate all of the things you want to say about your brand without using words. Your logo and branding should already start that process for you (if it doesn’t, it might be time to rebrand!). Use supplementary images and graphics to convey a message rather than copy. The wording on your vehicle design should stay limited to company or brand name, headline or tagline, website and phone number, in that exact order of importance – and be sure to use a large font size for the copy you do include. Don’t make viewers struggle to read your message or contact information.
Leave It To The Professionals
From initial design concepts to the installation of the graphics, there will be many challenges involved with getting your vehicle wrap just right. It is helpful to work with experienced professionals like us at Sabre or our sidekicks at New England Vehicle Graphics, who know how to not only design an effective and attractive wrap but also handle the intricate file setup, print management and installation for you. It is critical that the graphics are applied by professional and certified installers to avoid any mishaps and ensure the cleanest and most seamless wrap.
Are you ready to hit the road with eye-popping vehicle graphics that will get you noticed? Call us at 508-652-0012 to get started.